- Mobile internet usage has already bested desktop usage. Stats indicate that this axle shift started in 2009 and reached its saturation by 2016.
- The year was 2012 when the smartphone sales bested the sales of personal computers.
- About 80% of internet users today own a smartphone. That 80 % of users spend around 69% of their social time on smartphones and only 31% on other devices like desktops and laptops.
Hence, it is important to know your audience behavior before taking your website to them. Gone are the days when there are websites with heavy-loading images, cluttered flashy designs, etc. We belong to a minimalist generation and people demand a simple, to the point communication even on a website. Here are some key points to keep in mind while designing a mobile-friendly design.
Targeting Vital Content (Content Order)
The content that comes at the top of your page should hold more weight than the one at the bottom. Feasibly, it can be the key information you need to communicate with your potential customer. Not every user will scroll until the end of the page, even if the designs and the contents are attractive. This is why the content order plays a prominent role in converting your visitors as customers. Hence, it is important to convey the takeaway message in the first half of the page itself. You can always provide necessary links to navigate the users to other pages, which can contain the secondary information or the prime information in a brief manner.
Whatever that comes under the canvas of your website, including text, images, audio, video, etc., are considered as the content of your site. Even the video players and the slideshow players should respond and optimize itself to the screen size of the various handheld devices. The choice of fonts can be unique, but if it is not supported in all types of devices and browsers, it is of no use. Without the font support, the alignment of the content, various shapes, even the entire design of your website can go haywire. Even the popups, command or dialog boxes should be made responsive.
Testing across devices and browsers
With unique smartphones and new aspect ratios emerging every day, it may be a humongous task to make your website respond to all types of devices and browsers. But there are always tools to fix it. After a certain period, extract your website’s web traffic data from Google Analytics. It can also shed some light on the types of devices and browsers used to browse your website. If your website is not already altered or optimized for those listed devices/browsers, start fixing the same. This check can be marked as cyclic and should be repeated often. If there are contents that cannot be trimmed or made responsive to certain devices, you can always hide them from those selective devices.
Always remember, mobile responsiveness is a prominent parameter to attract more users. Next, to that, the mobile page loading speed is an important factor. Irrespective of the multimedia contents on your page, it should take only less time and fewer data to load 100%. This is where you can reduce the bounce rate of your website.
Almost, most business websites need constant updating. Numerical data may change, and there will be a need for removal or addition of certain blocks now and then. Every time when something is added, it is important to ensure the newly added blocks are responsive as well. If something needs to be removed, ensure the remaining parts of the website stitch together to retain the responsive structure like before. Even if there are no updates, at least change the images occasionally. It will automatically give a new experience to your repeat audience.
Test for interactivity, user interface
Nowadays, the problem with web designers is they will create a delightful, yet a chic design for the pages. However, sometimes, most of the interactions they planned cannot be applied inside our responsive template. Also, without those interactive features, the website template may not look like the way we wanted. Hence, it is important to plan things ahead. Always analyze the newly planned functionalities and find out whether they can be shaped as a responsive structure or not. If they are not responsive, it is of no use. There are several online tools and software to analyze your website’s responsive design. Make use of them.
Always remember, the mobile responsive design is not for the future. It is something that is on rounds, since the last decade and every day, more users are adapting themselves to this trend. Whatever, the business or service you do, your potential customers are primarily in the section of smartphone users. If it comes to that, you have no option other than going for a responsive website design.
It is not the future. It is the present.