Blacksmith Research From Fashion Images to Trend Intelligence with Generative AI on AWS
| Industry | Fashion & Retail Intelligence |
| Region | Latin America |
| AWS Services | Bedrock · S3 · Athena |
| Partner | OneData Software Solutions |
Key Results
≥ 90%
AI attribute extraction accuracy
≥ 95%
Garment classification accuracy
≥ 85%
Trend classification accuracy
≥ 95%
Conversational response accuracy
≥ 98%
Weekly pipeline success rate
The Story
Fashion trends can emerge long before they become evident. A color starts repeating across different collections. A pattern gains ground. A silhouette appears more frequently among brands. Detecting these signals early can provide a decisive competitive advantage.
Blacksmith Research already had a solid foundation for understanding the fashion market in Latin America thanks to its LATAM Fashion Price Tracking platform. The next step was clear: go beyond prices and decipher the visual signals hidden within fashion catalogs.
To achieve this, Blacksmith partnered with OneData Software Solutions and together they built a Fashion Trend Intelligence platform powered by Generative AI on AWS — capable of transforming catalog images into actionable intelligence week after week.
The Challenge
Pricing data reveals what is happening in a market. Fashion images can reveal where it is heading.
Every product image contains valuable information: color, pattern, silhouette, sleeve type, neckline, length, and other design details. Analyzed together, these attributes uncover patterns that allow anticipating the evolution of fashion.
However, capturing this information at scale posed a significant challenge:
- The monitored fashion portals contained thousands of product and model images, often without descriptions of their visual characteristics.
- There was no automated method to identify meaningful visual attributes and organize them in a structured way.
- It was necessary to compare these attributes over time to detect real patterns.
The goal was not simply to catalog garments. It was to identify the patterns that are defining the market.
The Opportunity
Blacksmith identified the possibility of extending its fashion monitoring capabilities into a visual intelligence platform.
Through Generative AI applied to image analysis, the company could build a growing source of structured trend data and compare findings from one week to the next.
The key lay in the details: a color more specific than “blue,” a pattern with a particular style and palette, a design with distinctive construction elements. By capturing these nuances and tracking their frequency over time, Blacksmith could move from monitoring what is available to exploring what is changing.
The Solution
OneData and Blacksmith designed a platform that transforms fashion images into trend intelligence through three key AWS services:
Amazon Bedrock
Analyzes fashion images and identifies detailed attributes: colors (sage green, olive green), patterns (paisley, geometric), silhouettes, sleeves, necklines, and more. It also powers the conversational experience, allowing users to explore findings with natural language questions.
Amazon S3
Stores images and extracted findings week by week, creating a growing historical record that allows comparing fashion attributes over time and understanding how their market presence evolves.
Amazon Athena
Facilitates the exploration and comparison of trend data across categories and time periods, identifying emerging, rising, stable, and declining trends.
Platform Capabilities
1. Automated ingestion of fashion images from different portals weekly.
2. Visual analysis with Generative AI that extracts colors, patterns, silhouettes, sleeves, necklines, lengths, and design details.
3. Intelligent garment classification by category and type.
4. Historical trend tracking with week-over-week comparisons.
5. Trend lifecycle: detection of emerging, rising, stable, or declining patterns.
6. Cross-portal and cross-category comparison to explore broader market dynamics.
7. Conversational interface to query fashion intelligence in natural language.
8. Conversation history that enables continuous and contextual analysis.
The Impact
The platform gives Blacksmith Research an entirely new capability: understanding fashion not only by what products cost, but by what images reveal about where the market is heading.
What began as price tracking now evolves into a visual intelligence tool that detects trends as they emerge — combining Blacksmith’s expertise in fashion intelligence with OneData’s AI and cloud engineering capabilities on AWS.
“It’s not just about knowing what sells. It’s about seeing where fashion is heading before everyone else notices.” |
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